MORE BY
IdeasAre your marketing campaigns wasting money without achieving results? This article details why over-advertised markets, such as Iraq, suffer from consumer fatigue, and how to grab attention in less than 3 seconds.
Movies & GamesMarvel’s Wolverine needs more than brutal combat to succeed. Insomniac must give Logan his own identity with heavy, satisfying gameplay, a darker story, meaningful characters, and a focused single-player experience. If the studio gets those elements right, Wolverine could become one of Marvel’s strongest gaming adaptations.